New light technologies from the Bio Brite company, can supplement natural light sources to reverse the negative effects of winter, help night shift workers, and minimize the problems of jetlag and other circadian disorders. The positive effect of light on human mood and performance in these applications is well established.  The technology has been thoroughly researched and recognized by many respected organizations, including the National Institutes of Health, the American Psychiatry Institute, and the U.S. Department of Health and Human Services.  

SunRise Clock


The SunRise clock gently wakes you to a soft glow of light rather than a jarring noise in a dark room. This innovative wake up system is derived from medical research on morning light and human behavior.  Scientists have demonstrated that in the early-morning, even while we are still asleep, the biological clock is sensitive to low intensity light. Dim light, gradually getting brighter like the normal process of a sunrise, can result in a smoother transition to wakefulness. This natural approach is akin to waking up with the sun on a beautiful summer morning. You'll wake up in a better mood and feel more refreshed as you begin your day.

The Clock's light slowly begins to shine a half hour before the wake up time setting, gradually illuminating the room and becoming brighter until it is time or you to get out of bed.  The clock also has a back-up beeper alarm (but most people won't need it). The adjustable light in the SunRise Clock doubles as a great bedside lamp.

Price: $130.00  

Natural Light is an essential part of daily life. Light signals from the environment regulate the "biological clock"- a small cluster of cells in the brain that governs our internal sense of time and affects how energetic and alert we feel. Most people feel active and upbeat when they get lots of natural light during sunny days of spring and summer. But the short dark days of  winter can have the opposite effect. When natural light is limited, many people gain weight, have trouble getting out of bed in the morning, and generally feel lethargic and moody.  

The timing of light signals can be important as how much light we receive. When the biological clock receives light signals at the wrong time of day, it can become out of sync with the real world, creating havoc with sleep patterns, digestion, and other activities. This phenomenon, called "circadian dysrhythmia," is most often experienced in the form of jet lag. It can also result from night shift work or other situations where work or lifestyle isolates the biological clock from more natural daily light and dark patterns.


How to treat seasonal affective disorder (SAD)

Every year around winter people suffer from SAD. This occurs because the sun does not shine as much. This affects people by making them sluggish and they have a desire for sweets. A way of preventing this is to buy a SunRise Alarm Clock.